Ferrero Rocher's greedy hostess is back on TV in the run-up to Christmas with a £2.8m ad campaign.
The new execution continues the Give Ferrero Grudgingly' theme but it features a less formal thirty-somethings' dinner party in a bid to draw a younger audience to the brand.
The brand's ambassador still has to force herself to share the chocolates with her guests, however, and struggles (literally) with her selfish alter ego in the kitchen.
The campaign breaks on Wednesday (November 7) and runs at peak times on all ITV and satellite channels until December 22.
Six-sheet posters Bolt, Mousetrap and Tablecloth appear at major multiples for two weeks from Moday (November 5) to reinforce the Give grudgingly' message.
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