Tesco plans to make healthy food more affordable and will cut £50m off prices next week.
This will be the third price cut it has announced this year, meaning its prices will have been reduced nearly £200m since Christmas.
Marketing director Tim Mason said: “These cuts make it easier and even cheaper for Tesco customers to follow a healthy lifestyle.”
Fresh produce is one area the supermarket is targeting, with the price of some apples, pears and bananas due to drop up to 27%.
The price of fish such as tuna, salmon and trout will also drop by up to 25%.
Tesco also plans to extend its range of Value fruit and vegetables, starting with the launch next week of its Value seedless grapes and Value Broccoli.
This will be the third price cut it has announced this year, meaning its prices will have been reduced nearly £200m since Christmas.
Marketing director Tim Mason said: “These cuts make it easier and even cheaper for Tesco customers to follow a healthy lifestyle.”
Fresh produce is one area the supermarket is targeting, with the price of some apples, pears and bananas due to drop up to 27%.
The price of fish such as tuna, salmon and trout will also drop by up to 25%.
Tesco also plans to extend its range of Value fruit and vegetables, starting with the launch next week of its Value seedless grapes and Value Broccoli.
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