Birra Moretti and Corona are gearing up for their biggest-ever UK marketing campaigns.

A seven-figure multimedia push from Heineken will see Italian beer brand Birra Moretti take over key London squares as part of its Pizza in the Piazza event, and it will also sponsor Jamie Oliver’s Big Feastival in September.

Mexican beer brand Corona Extra has launched a new ad campaign ahead of a summer push. The ad focuses on the beer’s bucket serve and will run from 28 May for six weeks alongside outdoor advertising and a heavyweight digital campaign that combines online advertising, Facebook activity and the launch of new Corona mobile apps.

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