Golden rum Morgan's Spiced has been promoted to Captain as part of a rebranding by owner Diageo.
Rolling out in June, the word 'Captain' will be added to the product's name to align it more closely with its stablemate dark rum.
"Consumers may already be aware of the Captain Morgan brand from the dark rum currently available in the UK," said Ali Wilkes, marketing manager for Morgan's Spiced at Diageo GB.
The relaunch is being supported with a national advertising campaign and sampling.
Rolling out in June, the word 'Captain' will be added to the product's name to align it more closely with its stablemate dark rum.
"Consumers may already be aware of the Captain Morgan brand from the dark rum currently available in the UK," said Ali Wilkes, marketing manager for Morgan's Spiced at Diageo GB.
The relaunch is being supported with a national advertising campaign and sampling.
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