Morrisons has announced plans to offer its farmers a 5% discount in stores and online.
The gesture of appreciation extends to all Morrisons’ livestock suppliers, who provide lamb, beef and pork; egg farmers and fruit & veg growers who supply Morrisons directly; and dairy farmers with a Morrisons contract.
It is the latest expansion to the retailer’s support for UK farmers, including its continued commitment to invest £1.4bn per year into British farming.
“Now and always we stand shoulder to shoulder with British farmers – some of the unsung heroes of our society, growing and providing home-grown food, which we all benefit from every day,” said Morrisons CEO Rami Baitiéh.
“As British farming’s single biggest direct customer and in light of the recent budget, our £1.4bn investment in UK farming demonstrates our core commitment to long-term relationships through contracts, cashflow schemes and practical industry support,” he added.
Morrisons ‘For Farmers’ range, which includes milk, eggs, cheese and cream, also enables customers to give back directly to food producers and has raised over £25m to date.
Morrisons manufacturing business, Myton Food Group, has provided further cashflow support for cattle farmers for years: currently £11m worth of cattle are funded by the company, helping farmers manage their budgets and grow their businesses.
Earlier this year, Morrisons announced a Farmers’ Council, which will meet with Morrisons’ CEO and board twice yearly to discuss Morrisons’ role in working with British farmers to deliver long-term and sustainable farming partnerships. The next meeting will take place in December, hosted at Morrisons head office ahead of the busy Christmas period.
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