Morrisons is finally ousted from the top of the fascia chart as Asda steals ahead by three percentage points to take the number one spot. Asda continues with a particularly strong alcoholic drinks section, most noticeably featuring price promotions on gondola ends with limited activity on floor stacks. The rest of the chart remains stable both in terms of positioning and percentage share of space. The category chart also remains relatively stable with the top three the same as last week: alcoholic drinks at number one, soft drinks in second place and household in third position. Alcoholic drinks' lead has, however, been reduced by two percentage points and there is just one percentage point separating positions two and three in the chart. There is just one new entry this week with frozen coming in at number four, due in part to a number of promotions on ice creams taking advantage of the warm weather. Stella Artois has surged ahead in the brand chart forcing Coca-Cola down to second position. There are, however, only four percentage points separating the top five. Stella Artois focuses entirely on price promotions and makes good use of floor stacks. There are two new entries this week ­ McVitie's and Carlsberg. Carlsberg is most frequently located on floor stacks while McVitie's is featured on everything from a side stack to an off fixture display. Heinz moves up the chart this week to number three, from number six, while Cadbury's, Princes, Carling and Nestlé all move down. In the own label chart chilled takes the number one spot, pushing alcoholic drinks back into third place while frozen remains stable at number two. Cakes and biscuits and culinary are both new entries to the own label chart but they lag well behind the top three. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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