Morrisons remains at the top of the retailer activity chart for a third week running, with 35.41% share of promotional space followed by Asda and Tesco respectively. Somerfield finished bottom of the table this week with a 4.53% share. Activity in Morrisons is strongly focused on price promotions, with floor stacks sited for Boddingtons and Andrex. Gondola ends feature strongly this week, with Kit Kat, Physio Sport and Mars Ice Creams all achieving extra space. By category, Alcoholic Drinks has regained the top spot with just over 21% of the promotional space, closely followed by Frozen and then last week's top category, Soft Drinks, in second and third respectively. Floor stacks feature prominently in the Alcoholic Drinks category, with Stella Artois and Boddingtons included. Carling 8 x 440ml and Becks 24 x 275ml also achieved extra promotional space on gondola ends. In the Brand category, Heinz and Cadbury share first place with 15.33% of promotional space respectively, with both brands making good use of gondola ends. Below these, only 3.5 percentage points separate the next eight brands, with Coca-Cola and Pepsi occupying the last two places. Birds Eye Wall's and Pedigree finish mid table, with both making use of gondola ends in Morrisons. In the own label chart, Frozen finishes almost twice as far ahead as its nearest rival Chilled, with almost 25% of the promotional space. Health and Beauty props up the list, with just under 7% of space. Just under 7 percentage points separate the 3 mid-placed own label categories, in the form of Chilled, Soft Drinks and Alcoholic Drinks respectively. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis in order to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

Topics