A meal deal run by Morrisons with Sun Lik beer has been extended from its original two-week run to the whole of 2011.
Morrisons said the Oriental beer performed well when it was launched in stores as part of a meal deal in the run-up to Chinese New Year last month. It sold almost 100,000 bottles in the two weeks before Chinese New Year on 3 February.
The retailer has now opted to run the £8 deal throughout 2011. The offer comprises four spring rolls, a choice of two mains (chicken in black bean; sweet & sour chicken; or Chinese chicken curry), two portions of rice and two 500ml bottles of Sun Lik.
"Morrisons is fantastic at promoting meal deals with beer in-store so we are delighted to partner with them for the exclusive grocery launch of Sun Lik," said Deighton Ridge, grocery controller at Sun Lik distributor Shepherd Neame.
Morrisons said the Oriental beer performed well when it was launched in stores as part of a meal deal in the run-up to Chinese New Year last month. It sold almost 100,000 bottles in the two weeks before Chinese New Year on 3 February.
The retailer has now opted to run the £8 deal throughout 2011. The offer comprises four spring rolls, a choice of two mains (chicken in black bean; sweet & sour chicken; or Chinese chicken curry), two portions of rice and two 500ml bottles of Sun Lik.
"Morrisons is fantastic at promoting meal deals with beer in-store so we are delighted to partner with them for the exclusive grocery launch of Sun Lik," said Deighton Ridge, grocery controller at Sun Lik distributor Shepherd Neame.
No comments yet