Morrisons opened the first of seven stores planned for 2001 in Jarrow, near Newcastle this week.
The new 70,000 sq ft store carries over 20,000 product lines and extends Morrisons market street concept - a collection of individual in-store fresh food shops - butcher, baker, and fishmonger.
The store, the 111th in Morrisons portfolio, has created 400 new jobs in an area of 60% unemployment.
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