Morrisons in trademark fight with JCS fish over ‘Big Fish’ brand

BigFish brand owner JCS Fish is taking formal action over two trademarks registered by Morrisons for ‘The Big Fish Company’.

Morrisons registered the two trademarks last year, and The Grocer reported in October that the supermarket had launched a range of chilled seafood products under the tertiary brand.

JCS Fish claimed The Big Fish Company trademarks were “too similar” to its own BigFish brand – an issue allegedly raised by the Trade Marks Registry when Morrisons first made its application.The Grimbsy-based company has now filed a formal opposition.

A Morrisons spokesman said: “We don’t think there is any similarity.”