Morrisons has launched a new tertiary seafood brand called The Big Fish Company.
The new chilled range hit shelves at the end of last month and will initially comprise a jumbo king prawns SKU at an introductory price of £3 (rsp: £4/185g), in addition to a four-pack of breaded pollock fillets (rsp: £2/430g), and smoked salmon (rsp: £5/200g).
Morrisons declined to comment. However, the retailer has registered The Big Fish Company as a trademark.
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