Morrisons is launching 10 specialist vape shops across its estate this month, in partnership with the UK’s biggest vaping retailer VPZ.
Seven vape outlets are opening within seven stores, in Leeds Hunslet, Birmingham Stirchley, Glenrothes, Peterhead, Darlington, Stratford and Grantham. VPZ – which has around 150 stores in the UK – is also launching “mobile pod concept” kiosks in Morrisons store car parks, with two in Nottingham and one in Rotherham.
The tie-up will create up to 40 jobs, VPZ said. There are plans to launch further VPZ stores at Morrisons sites during 2025.
The VPZ stores will offer “a dedicated one-to-one service to help smokers quit” and staff will “engage with smokers to educate them on the health and financial benefits of switching to vaping”.
Greig Fowler, director at VPZ, said the partnership was “a pivotal step in our mission to transform the health of our nation by empowering more people to become smoke-free”.
“I believe that together we will be making it easier for smokers to access the resources, help and education they need to quit smoking, while also offering a convenient and sustainable shopping experience,” Fowler said.
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