Morrisons has partnered with alcohol harm charity Drinkaware to roll out a free ‘drinking check’ across its 117 in-store pharmacies in the UK.
Customers will be offered a chance to take a survey to assess their drinking habits.
It comes with latest figures showing 82% of adults are unaware of the chief medical officer’s drinking guidelines of 14 units per week, with the initiative aimed to raise awareness and normalise drinking levels.
Despite the lack of awareness, more than half (56%) of drinkers said they intend to reduce their alcohol consumption in 2025, according to a survey by Drinkaware.
The check includes a three-minute online quiz that provides a personalised drinking score, helping people understand the impact of their drinking habits on their health, and offers tailored advice and support for those who want to moderate their drinking.
Karen Tyrell, CEO of the charity Drinkaware, said: “We are thrilled to be kicking off the new year by partnering with supermarket giant Morrisons to help customers learn more about their drinking habits, especially after the festive season when we know people tend to drink more.
“By pharmacies offering the drinking check to customers as a way to assess their drinking, it’s a step towards normalising the regular checking of drinking habits. People routinely visit the doctors to check their blood pressure or cholesterol, so why shouldn’t the same apply to alcohol?”
John Parry, head of pharmacy & popular services at Morrisons, added: “We know that lots of our customers are looking at ways to make healthier choices and so are pleased to be partnering with the charity Drinkaware in all our pharmacies.”
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