Morrisons has achieved a milestone in its quest for net zero farming, with one billion kilos of product measured for emissions over the past four years.
The retailer committed to be the first supermarket supplied by net zero UK farms by 2030 – five years ahead of its competitors.
To support with this target, Morrisons’ manufacturing arm, Myton Food Group, has partnered with Map of Ag, to calculate emissions across farms supplying the supermarket with beef, lamb, pork, eggs, soft fruit and potatoes.
Almost half of the volume in Morrisons pork supply has been assessed, along with 30% of potatoes.
“Reaching this milestone is a testament to the commitment and hard work of our farmers and partners,” said Sophie Throup, technical and sustainability director at Myton Food Group for Morrisons. “It’s a crucial step in our journey to make Morrisons the first supermarket supplied by net zero farms, and we’re proud to be leading the way in sustainable farming.”
This collaboration has identified specific areas for improvement on farms and developed effective strategies through KPI reports and one-on-one support sessions to help producers to achieve net zero.
Since 2020, Morrisons has set up initiatives to support farmers reach net zero, including setting up demonstration farms, collaborating with Harper Adams School of Sustainable Farming, and establishing project farming groups.
As a direct buyer, Morrisons has also offered tailored incentives to help farmers meet these targets, enhancing both farm sustainability and business viability.
“Our direct relationship with British farms puts us in a unique position to make a real difference,” said Throup. “By measuring emissions and offering practical solutions, we’re helping farmers to make tangible progress toward net zero while maintaining their productivity.”
Map of Ag senior account manager Josh Dowbiggin said: “Accurate data is key to driving meaningful change in agriculture. By measuring emissions across such a broad range of products, we’re able to identify specific areas for improvement, helping to shape a more sustainable future for UK agriculture.”
Morrisons has said it will continue to work with its farmers and partners, and aims to set a benchmark for the industry and help drive a more sustainable food supply chain.
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