Morrisons has partnered with Kellogg’s to launch breakfast clubs for kids over the Easter school holidays, with free bowls of cereal across its 390 cafés.
Kids and adults can choose from products including Corn Flakes, Rice Krispies or Coco Pops. The offer also includes a free portion of fruit, either bananas, apples or oranges.
It is the third year of the breakfast club partnership between Kellogg’s and Morrisons, with 22,000 bowls of cereal being redeemed by customers to date. The initiative serves as an extension of the school breakfast club programme that Kellogg’s has supported in the UK since 1998.
“The breakfast club partnership with Kellogg’s has proved incredibly popular with our customers and we are delighted to bring it back for a third year,” said Morrisons café senior buying manager Chris Strong. “We have helped many families across the UK since it was first introduced and will continue to do so during schools’ Easter holidays.”
Kellogg’s MD Chris Silcock added: “We have been supporting school breakfast clubs for over 27 years now, but we know there is a need for more support outside of term time. Our research shows it’s a source of worry for parents.
“The Kellogg’s Breakfast programme with Morrisons extends this much-needed support for families over the Easter holidays, and we’re delighted to partner with them to narrow the holiday hunger gap as much as we can.”
No comments yet