Moy Park poultry products go into Tesco stores across Northern Ireland

Tesco is boosting its local sourcing credentials with a major new listing of locally produced Moy Park products in stores across Northern Ireland.

Nine Moy Park branded products - including fresh breaded, corn-fed and ready-to-cook products - hit Tesco shelves this week. All products use locally-sourced poultry.

The listing was an important development for Tesco as chicken was a key item on most weekly shopping lists, said Sandra Weir (pictured with Aidan Fisher, Moy Park’s senior commerical manager), fresh food buying manager, Tesco Northern Ireland. “Our recent research has shown that, next to price, buying local is a priority for shoppers.” Tesco was delighted to add Moy Park to the list of trusted local names customers would now see in their Tesco store, she added.

The Tesco win was not only a seal of approval for the quality and taste of Moy Park’s products, but also “further strengthens our partnership with Tesco,” said Paul Burch, Moy Park accounts director, Ireland.