Irish own-label supplier Mr Crumb is venturing into UK hot snacks with the launch of frozen wraps and paninis.
The Mr Deli range comprises three £1 price-marked products - chicken fajita and beef Tex-Mex wraps - which are being trialled in 242 Asdas from this week, and a chicken curry wrap set for 134 stores.
Mr Crumb supplies premium frozen wraps to French retailers as well as bruschetta and mini-wraps for UK own label.
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