Premier Foods is continuing the expansion of its Mr Kipling portfolio with Delectable Delights.
The lineup of small cakes and tarts includes Salted Caramel, Dark Chocolate & Raspberry, and Lemon & Ginger variants. It will be available from May in a three-pack of cake bites (rsp: £1.20), four-pack of fruit tarts, and a 12-pack ‘celebration sharing platter’.
The launch marked Mr Kipling’s first foray into a nibbles & bites sector in 19% growth, according to Premier.
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