Sainsbury has been celebrating the improvement of its store in Rustington in West Sussex by sending the locals a manifesto style leaflet which features a grinning Mr Jamie Oliver. But this is odd. The two Naked Chef books portray him as a hunk, a lad, and a sharp dresser of the expensively tousled school. So why is he dressed in a naff cardigan on the leaflet? The colour of which Marks would be proud of. And with a rather officey shirt. And the hair, instead of laddishly scruffy, looks as if it has been washed with soap, the soap left in, and nothing more done for a week. Perhaps Sainsbury has been itching to do to Mr Oliver what many middle class Mums would like to do ­ and has. {{COUNTERPOINT }}

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