Mr Trotter’s is moving into free-from with what it claims is a ‘revolutionary’ take on pork crackling called Skinny Dips.
The snacks come with a pot of Bramley Apple sauce in each bag, and have been given a new ‘spoon’ shape so they can be dipped in the sauce.
They had also been given “an even more bacon-like taste” compared to other Mr Trotter’s SKUs, said the brand, which was more comparable to crispy bacon than traditional cracklings (rsp: £1.30/60g).
It added it had been previously unable to find a gluten-free seasoning which was “balanced” or “really addded an extra element to the taste of the pork”.
Mr Trotter’s founder Graham Jebb said the brand “wanted to get ahead once more, and let loose its inventive spirit with a whole new category”.
It comes after Mr Trotter’s redesigned its packs last year, removing references to using ‘100% British Rind’ in its manufacturing, after it was forced to use continental pork rind amid dwindling homegrown supply.
The move led to the resignation of two of the brand’s founders - Matthew Fort and food critic Tom Parker Bowles - who stepped down as directors “as their purpose from the outset was to find a way of supporting British farmers”, Mr Trotter’s said at the time.
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