Müller Yoghurt & Desserts has converted its Corner yoghurt pots from white to clear plastic.
The introduction of fully recyclable clear pots facilitates the retention of the material for reuse again within the food sector.
As the business works to halve the environmental impact of its packaging by 2030, the majority of Müller Corner and Müller Bliss Corner yoghurt pots have already converted, with the remaining volume taking place by the end of 2024.
By converting almost 50% of Müller’s branded yoghurts to clear PET, the move could boost the availability of rPET in the UK by over 3,000 tonnes per annum, further reducing industry requirements for virgin plastic.
It is also aiming to add recycled content into its clear Corner yoghurt pots by the end of 2025.
“The foods we eat can have a major impact on our planet and the people in it,” said Richard Williams, CEO at Müller Yoghurt & Desserts. “As one of the most chosen fmcg brands in Great Britain, we have the scale to deliver meaningful change towards a circular economy.”
He added that the brand’s research has showed that 78% would prefer to change to clear pots.
The move follows the launch of Müller’s redesigned branded yoghurt and desserts packaging, created to make it more distinctive, cohesive and easy to find and buy.
“This change represents an important and exciting milestone for our business as we work to halve the environmental impact of our packaging by 2030 and reach net zero across our supply chain by 2050,” he said.
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