Müller sees yoghurt sales soar during lockdown

• More shoppers bought the Corner brand during lockdown than at any other point in the past three years

• The Bliss sub-brand also performed well, with volumes up 150%

Müller has reported a surge in sales for its Müller Corner yoghurts during lockdown, with more shoppers buying the brand than at any other point in the past three years.

During the eight weeks to 18 April, volumes for the Corner brand as a whole rose by 14% when compared with the previous eight-week period in January and February [Nielsen]. This compared with an overall sales increase of 3% for the yoghurt category.

Müller’s Bliss sub-brand also performed well, with volumes up 150% during the same period, helping the range record year to date volume growth of 42% [Nielsen].

The dairy giant’s success had been driven by shoppers seeking out the familiarity of well-known and trusted brands, said Müller Yogurt & Desserts CEO Bergen Merey.

“While we fully recognise the importance of trends towards gut health and the immune system, shoppers are telling us that health and happiness actually go hand in hand,” he added.

“As we continue to do everything we can to help feed the nation, we’re grateful to shoppers for continuing to put their trust in Müller. They are determined to provide food for their families which can help add taste to life, and with our Müller Corner and Müller Bliss products, this is what we are delivering.”