Heinz is launching a range of babyfood dishes created by 17 mums.
The Mum’s Own portfolio is made up from recipes entered in a competition last year and each variety features the name of the mum who developed the dish.
The range includes Joanna Nettle’s Orange Squash Stew and Brenda Hopper’s Seaside Pasta.
Heinz said the range, which is on sale now, would be supported by press advertising and consumer sampling.
The Mum’s Own portfolio is made up from recipes entered in a competition last year and each variety features the name of the mum who developed the dish.
The range includes Joanna Nettle’s Orange Squash Stew and Brenda Hopper’s Seaside Pasta.
Heinz said the range, which is on sale now, would be supported by press advertising and consumer sampling.
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