Bottlegreen Drinks is hoping to shed cordial’s mumsy image with a premium lime variant aimed at adults.
The Cotswolds-based business is releasing Bottlegreen Aromatic Sweet Lime Cordial (rsp: £2.50 for 500ml), combining the zest of limes with aromatic bitters and local spring water to create a ‘piquant and crisp’ cordial.
Claimed to be the UK’s first premium lime cordial, it will benefit from a £1.2m marketing
spend on the Bottlegreen portfolio this year.
Like all the products, the cordial is cold-filtered and can be served with water or combined with spirits in cocktails.
Bottlegreen Drinks managing director Simon Speers said: “We anticipate it will be incremental in the category, as there is nothing else like it on the market. We expect consumers to be proud to display the stylish bottle as part of their drinks collection, instead of hiding their lime cordial at the back of the cupboard!”
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Spicy beef sausages and steak grills are the latest additions to Celtic Pride’s range. They are produced in partnership with the Welsh Sausage Company and the Burger Manufacturing Company.
A gift-wrapped boxed chocolate range is being launched by Elizabeth Shaw in September. Two variants will hit shelves for Christmas - Champagne Truffles in 140g boxes (rsp: £3.99) and assorted Liqueur Truffles in 240g boxes (rsp: £6.99).
Walkers is giving away an iPod mini every five minutes in September. Consumers e-mail or text a code found in special packs to be entered into a prize draw with codes drawn in five minutes intervals.
Total Greek yoghurt has joined forces with West End musical Mamma Mia! for the show’s first product promotion. Pots will run a competition to win a Greek island cruise and tickets to the show.
how refreshing
celtic spice
gift chocolates
ipd giveaway
greek cruising
The Cotswolds-based business is releasing Bottlegreen Aromatic Sweet Lime Cordial (rsp: £2.50 for 500ml), combining the zest of limes with aromatic bitters and local spring water to create a ‘piquant and crisp’ cordial.
Claimed to be the UK’s first premium lime cordial, it will benefit from a £1.2m marketing
spend on the Bottlegreen portfolio this year.
Like all the products, the cordial is cold-filtered and can be served with water or combined with spirits in cocktails.
Bottlegreen Drinks managing director Simon Speers said: “We anticipate it will be incremental in the category, as there is nothing else like it on the market. We expect consumers to be proud to display the stylish bottle as part of their drinks collection, instead of hiding their lime cordial at the back of the cupboard!”
Coca-Cola has unveiled A World of Refreshment media and poster campaign to inform consumers about its wide portfolio. The ads feature an outline of its glass bottle filled with 17 of its leading brands.
Spicy beef sausages and steak grills are the latest additions to Celtic Pride’s range. They are produced in partnership with the Welsh Sausage Company and the Burger Manufacturing Company.
A gift-wrapped boxed chocolate range is being launched by Elizabeth Shaw in September. Two variants will hit shelves for Christmas - Champagne Truffles in 140g boxes (rsp: £3.99) and assorted Liqueur Truffles in 240g boxes (rsp: £6.99).
Walkers is giving away an iPod mini every five minutes in September. Consumers e-mail or text a code found in special packs to be entered into a prize draw with codes drawn in five minutes intervals.
Total Greek yoghurt has joined forces with West End musical Mamma Mia! for the show’s first product promotion. Pots will run a competition to win a Greek island cruise and tickets to the show.
how refreshing
celtic spice
gift chocolates
ipd giveaway
greek cruising
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