Motor Fuel Group, which acquired Murco from Murphy Oil in August last year, is to replace the Murco name on its company-owned forecourts.
The forecourt operator said that from 1 April, BP would supply 136 forecourts, Jet would supply 68, and Texaco 78. It is the first time it has used Texaco.
The company stressed the Murco brand name would not “disappear” and would instead be used for its dealer network.
“Following exhaustive and detailed negotiations we are delighted to have these three strong fuel brands throughout the MFG company station network,” said MFG fuels director Jim Mulheran.
“Together they give us supply, price and image flexibility which means that we can maximise the offer to motorists in each and every location that we operate.”
On the Murco name, MD Jeremy Clarke added: “Our 200-strong dealer network will continue to use this well recognised brand and with its dedicated team we intend to grow, develop and strengthen our very flexible dealer offer, building on the great service and delivery standards that Murco has always been known for.”
“We are giving our dealer business exclusivity to the Murco brand and along with this will be actively looking to grow the Murco network with a package which combines flexible delivery arrangements and a new, positive method of offering our dealers some very attractive trading terms,” Clarke said.
MFG acquired Murco for an undisclosed sum. The deal added 228 company-owned forecourts to MFG’s 60-site network, as well as 200 dealer sites. Murco had been up for sale for four years prior to the deal.
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