Musgrave Group is to rebrand its four Holmes cash & carry depots in Northern Ireland as Musgrave MarketPlace this year.
The changes are part of an ongoing 16.9m restructure of Musgrave Group's wholesale division Musgrave Wholesale Partners, which started in February last year.
The rebranding of the Holmes depots will complete the rebadging of the division. Musgrave has already rebranded its two former J&J Haslett depots in Northern Ireland and seven depots in the Republic, and is now starting to introduce an extended chilled and frozen offer to the depots.
The first to receive the full offer was Galway, last November. Its Limerick depot will be next, this summer.
In its latest annual review, published last week, Musgrave said its wholesale arm would concentrate on driving loyalty, simplifying its pricing and relaunching its own-label range Musgrave Excellence this year.
The company also plans to launch an online ordering system allowing customers to place orders for delivery or collection.
Rebranding Musgrave Wholesale Partners would allow it to "rebuild a profitable brand that is close to its customers, responsive and competitive".
Meanwhile, Musgrave Group is planning to roll out loyalty cards with "selected" Budgens and Centra retailers this year following the successful launch of a Real Rewards loyalty card in February 2010 for SuperValu shoppers.
Last week, Musgrave Group posted a 3% drop in full-year sales to 4.4bn. UK sales were flat at 1.6bn.
The changes are part of an ongoing 16.9m restructure of Musgrave Group's wholesale division Musgrave Wholesale Partners, which started in February last year.
The rebranding of the Holmes depots will complete the rebadging of the division. Musgrave has already rebranded its two former J&J Haslett depots in Northern Ireland and seven depots in the Republic, and is now starting to introduce an extended chilled and frozen offer to the depots.
The first to receive the full offer was Galway, last November. Its Limerick depot will be next, this summer.
In its latest annual review, published last week, Musgrave said its wholesale arm would concentrate on driving loyalty, simplifying its pricing and relaunching its own-label range Musgrave Excellence this year.
The company also plans to launch an online ordering system allowing customers to place orders for delivery or collection.
Rebranding Musgrave Wholesale Partners would allow it to "rebuild a profitable brand that is close to its customers, responsive and competitive".
Meanwhile, Musgrave Group is planning to roll out loyalty cards with "selected" Budgens and Centra retailers this year following the successful launch of a Real Rewards loyalty card in February 2010 for SuperValu shoppers.
Last week, Musgrave Group posted a 3% drop in full-year sales to 4.4bn. UK sales were flat at 1.6bn.
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