Mark Goode, customer marketing controller, Fox's Biscuits "The Famous Grouse ad is still, for me, the best on TV. I like its distinctive simplicity, the element of suspense involved in waiting to see how the bird will act and the fact the whole effect remains clever and thoroughly modern. "Over a number of years Famous Grouse's bird image has helped grow the brand despite the overall decline in the whisky market. The brand website has also added an extra dimension to the campaign." {{MARKETING - P&P }}

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