Grocery comparison website MySupermarket has launched a “smart assistant” that shows product availability in particular stores and regions.
Released under the company’s business solutions arm, the Metrico ‘assistant’ delivers insights and alerts to email inboxes, which MySupermarket says will save marketing and supply chain staff time and “a lot of headaches”.
The tool tracks online market shares against competitors, delivers out-of-stock email alerts, and shows the availability of products in a store for a particular region or postcode.
MySupermarket CEO Gilad Simhony said: “After speaking with clients, we realised that current e-commerce tracking tools on the market were not providing the grocery industry with what they needed. Other grocery retail e-commerce tools were like a gym membership - valuable in theory, but something that many people bought, but didn’t use. It didn’t solve the problem that people wanted the insights, but they didn’t always have time to log in - so we came up with Metrico.
“Metrico is not only a smart comprehensive tool for e-commerce, but it also caters for category managers and pricing by offering them granular price and promotional data and insight.”
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