All About Food has expanded its Nando’s retail brand with a range of ambient ‘coat ‘n cook’ sauce pouches for chicken.
Rolling into 388 Asda stores now, the three-strong range consists of lemon & herb, sundried tomato & basil and a hot peri peri variant (rsp: 99p/120g, serving two).
The brand would be working with retailers to merchandise the sauces in the chilled fixture, following consumer research in which about half those surveyed said they would expect it to be sold next to fresh chicken, said marketing director Declan Lockett.
“This presents a big opportunity for retailers,” he added.
No comments yet