Nanna Tate has expanded its offering with the launch of a range of prepared potato dishes.
The range consists of four SKUs: Seriously Crispy Chips, Super Crunch Roasties, Super Scrumptious Mash and Yummy Cheesy Mash Bake.
The Seriously Crispy Chips (rsp: £2) are maris piper potato chips, coated in potato flour and seasoning for crunch and flavour. The Super Crunch Roasties (rsp: £2) are coated in potato flour and salt, and come with a sachet of garlic & herb seasoning.
The new line-up’s Super Scrumptious Mash (rsp: £1.30), meanwhile, includes crème fraiche, and offers shoppers a “creamy taste and texture”. Finally, the brand’s Yummy Cheesy Mash Bake (rsp: £2), is a smooth mash with cheddar and extra cheese on top, creating a crunchy topping.
Each recipe has been developed to add a twist to classic potato dishes. They can be oven-baked, air-fried or microwaved. The range went on sale exclusively across selected Tesco stores on 10 February with “bold eye-catching packaging”.
The NPD from the Branston-owned brand builds on the launch of Nanna Tate last year with a fresh potato line.
“We are delighted to expand Nanna Tate with our prepared potato dishes,” said Lucia Washbrook, sales & marketing director at Nanna Tate.
“The range has been developed to include some of the nation’s favourite potato dishes, such as creamy mash and crispy roasties, all with a unique flavoursome twist, which makes them distinctively different to other brands on the market,” she added.
“It will provide quick and tasty dishes that require no prep, ensuring potato perfection every time. We want to recreate the nostalgia evoked by the best potato dishes, but add a modern twist that elevates the humble spud and makes it the star of the show, really inspiring modern mealtimes, with the aim of bringing people around the table together.”
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