The Co-operative Group and Tesco are marking National Vegetarian Week (June 25-July 1) with a series of instore initiatives and promotions.
The event is organised by the Vegetarian Society, which is also launching an awards ceremony to recognise best practice from manufacturers and retailers at the Grosvenor House Hotel on June 29.
As retail sponsor of the week, Tesco will be distributing vegetarian recipe cards, promoting products and launching a junior vegetarian chef competition.
The Co-operative Group and other CRTG societies will be running tastings and buy-one- -get-one-free deals on own label vegetarian lines, and producing a leaflet carrying a feature on veggie products.
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