Nespresso has partnered with Swedish bicycle brand Vélosophy to produce a bike made from used aluminium capsules – in a move to demonstrate the coffee giant’s commitment to a circular economy.
Based on the look of Vélosophy’s commuter bike, Re:Cycle has a purple frame in a nod to the colour of Nespresso’s popular Arpeggio capsule. It features a bell shaped like a coffee pod, and a basket designed to hold on-the-go coffee cups.
Re:Cycle was “a perfect balance of sustainability and style” Nespresso said. It would “illustrate the potential of recyclable aluminium” – which can be infinitely re-melted and re-used.
The limited edition bike is available from today (12 August) from Vélosophy’s website, priced €1,290 (£1,195) plus shipping. For every one of the 1,000 Re:Cycle models sold, another bike will be donated to World Bicycle Relief – to be given to a schoolgirl in Africa to improve her access to education.
Nespresso’s collaboration with Vélosophy illustrated to consumers “the potential of recycling their aluminium capsules” said the coffee maker’s CEO, Jean-Marc Duvoisin. “I hope the Re:Cycle bicycle inspires people to recycle.”
The Nestlé-owned Nespresso opened its first recycling scheme in 1991 in Switzerland. It is now available in more than 50 countries, featuring over 100,000 drop-off points, door-step collection, and mail-back options.
Vélosophy founder and CEO Jimmy Östholm said the coffee brand had a “strong commitment to sustainability”. He added: “We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced, and sustainably produced.”
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