Nesquik is heading back to TV screens as part of an £8m round of support for the brand this year.
More than a quarter of the spend (£2.5m) is going on a new ad for the Nesquik powdered milk range. Hitting screens on February 3, it will be the brand's first burst of TV exposure for two years.
The rest of the money will go on instore advertising and a major sampling campaign. The brand's cereal and cereal bar products will also receive some backing as brand owner Nestlé continues its bid to emulate the success Nesquik has enjoyed in other parts of Europe. Although traditionally lagging behind other countries, sales have enjoyed an uplift in Britain of more than 50% in the last two years and the company intends to keep the momentum going.
Two new products are also planned under the Nesquik banner for the British market, although the company declined to give any details at this stage.
The new ad, aimed at mothers, shows a boy enjoying a glass of Nesquik and a field of cows exhausted by the amount of milk they have produced.
Nesquik commercial manager Matt Day said: "While the ad is a departure from our usual style, it reflects our strategy to drive the message that Nesquik can help deliver the health benefits of milk. It has been a fantastic couple of years for Nesquik, with sales up 53%."
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More than a quarter of the spend (£2.5m) is going on a new ad for the Nesquik powdered milk range. Hitting screens on February 3, it will be the brand's first burst of TV exposure for two years.
The rest of the money will go on instore advertising and a major sampling campaign. The brand's cereal and cereal bar products will also receive some backing as brand owner Nestlé continues its bid to emulate the success Nesquik has enjoyed in other parts of Europe. Although traditionally lagging behind other countries, sales have enjoyed an uplift in Britain of more than 50% in the last two years and the company intends to keep the momentum going.
Two new products are also planned under the Nesquik banner for the British market, although the company declined to give any details at this stage.
The new ad, aimed at mothers, shows a boy enjoying a glass of Nesquik and a field of cows exhausted by the amount of milk they have produced.
Nesquik commercial manager Matt Day said: "While the ad is a departure from our usual style, it reflects our strategy to drive the message that Nesquik can help deliver the health benefits of milk. It has been a fantastic couple of years for Nesquik, with sales up 53%."
{{MARKETING }}
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