Nestlé is launching a ready-to-drink format of its Milo chocolate malt drink brand.
The drink, which is typically sold in a powdered format for consumers to mix with milk or water, will soon be available to buy in pre-mixed cans.
They will roll into the world foods aisles of Tesco and Asda this month (rsp: £1.30/240ml).
The new format was “great for on-the-go, at picnics and in lunchboxes”, said Nestlé.
The drink was fortified with vitamins and minerals, making it “a nutritious way to refuel on-the-go for people looking for a delicious drink in a convenient format”, it added.
Milo brand manager Daniela Campanaro said she was “very excited” to launch the new format into the “growing” world foods category.
“With 5.9 million Milo ready-to-drink products consumed globally every day, we are sure this new convenient on-the-go drink will be a big hit here too”, she added.
The launch comes amid a buoyant time for the world’s largest food company, which in July reported that its organic sales were up 8.1% in the first half of the year.
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