Nestlé has unveiled Kit Kat Senses – individually-wrapped bite-size chocolates intended as a “more luxury option” in the Kit Kat portfolio, backed by a £7m spend.
Hailed by the supplier as “a big innovation for Nestlé confectionery”, Senses (rsp: £3.99/200g) is an assortment of three variants: Hazelnut (praline & hazelnut pieces), Salted Caramel (salted caramel filling & caramel flakes) and Double Chocolate (chocolate ganache & cocoa nibs). A Hazelnut-only version will also be available.
Landing on shelf on 27 February, the NPD comes in a box format that can be turned into a ‘sharing platter’.
Senses was “a more premium format that gives people the opportunity to enjoy their favourite Kit Kat in a different way” said Alex Gonnella, Nestlé UK marketing director for confectionery. “This is another example of us developing a new, innovative product that gives consumers a more luxury option.”
The launch – to be supported by a £7m campaign from 19 March – is Kit Kat’s second of the month, having also added a Lemon Drizzle variant to its core lineup. It is available as a nine-pack of two-finger bars (rsp: £1.99).
Last month, Nestlé’s premium chocolate range Les Recettes de L’Atelier made its UK debut, four years after launching in mainland Europe. The brand rolled out exclusively to Sainsbury’s.
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