Durex has unveiled an online campaign urging couples to spice up their love life this summer.
The push for Durex Play across the brand’s global Facebook pages features a film clip showing two lovers sharing a passionate embrace in various exotic locations as they seek to escape a monotonous love life.
Created by TMW Unlimited, the promotional push encourages couples to ‘try something new’ by giving them the opportunity to win £2000 and a stay in 100 of the world’s most exotic bedrooms.
A brand spokesman could not reveal how much money had been invested in the campaign, but said the push was being supported by point of sale activity and a dedicated ‘Destination Paradise’ website.
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