Created by: J Walter Thompson Launched: May 2001 Laundry advertising ­ traditionally focused on overworked mothers fussing about their whites ­ saw a change of tack with this £9m ad series. A black background, a catchy Telstar backing track and liquid sachets disguised as flying saucers desperate to do earthlings washing signalled that the brand was talking to more than just the stereotyped sitcom family. The catchline. Take us to your laundry', even managed to penetrate public consciousness. {{P&P }}

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