A service to address inaccurate product data in the grocery supply chain has been introduced today (5 April).
The new development from Nielsen Brandbank aims to correct the current 80% rate of product data inaccuracies in the business-to-business part of the supply chain. Imprecise data between manufacturers, distribution centres, wholesalers and retailers - be it regarding size, weight, hazardous information or tax codes - can create severe inefficiencies which end up costing all parties time and money.
The One Case One Place service will capture, manage and distribute product information from key parts of the grocery supply chain. It is an extension of Nielsen Brandbank’s current service of collecting and distributing product content for consumer-facing e-commerce purposes to the business-to-business logistical part of the industry.
Data collected through One Case One Place can be accessed and shared globally from a central point by all supply chain parties.
“We’ve managed to pretty much eradicate inaccurate product data in the retailer to consumer-facing part of the industry by creating a highly accurate standardised system that is used by 98% of the sector. The logical step is to transfer this ability to the business-to-business part which is beset by all kinds of problems, including an estimated 80% of product data being wrong,” said Mike Nickituk, global MD at Nielsen Brandbank.
“It’s about removing the burden from the various parties of how to collect and share product logistics information which not only reduces costs, time and inefficiencies but enables them to focus on what they do best.”
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