New TV ads for Robinsons Fruit Shoot break on Monday (May 5) as part of a £6m spend behind the brand.
The push includes a six-month sponsorship of popular Cartoon Network show Beyblades.
Meanwhile, Fruit Shoot brand owner Britvic is running a new promotion on dispensed frozen carbonated drink brand Ice Blast, offering kids the chance to attend a festival of hip hop, skateboarding and action in Sheffield later this year. A game card with every purchase features entry to a prize draw for tickets.
keeping active
Pampers is investing £6m in marketing behind the upgrade to its Active Fit nappy range.
Activity will include a TV and radio campaign, as well as a direct mail push, print ads and posters.
An on pack tie-up with physical play concept Tumble Tots also features.
new flavours
Walkers is adding two new flavours to its Sensations snack range Slow Roasted Lamb & Mint and Tangy Tomato & Red Pepper Salsa backing the new arrivals with a £1.3m TV campaign in June and July.
A spokesman said: "Our consumer research has indicated there is even further opportunity to develop the brand with flavour extensions and new products."
muslim thirst
Anti-Western' drinks brand Qibla Cola, which aims to provide Muslims and "all people of conscience" with an alternative to US brands, was officially launched in the UK this week. Its initial range includes Qibla Cola in 330ml cans; Qibla-5, a lemon and lime carbonate; Qibla Fantasy, a carbonate available in orange and mango flavours; and Qibla Spring Water.
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The push includes a six-month sponsorship of popular Cartoon Network show Beyblades.
Meanwhile, Fruit Shoot brand owner Britvic is running a new promotion on dispensed frozen carbonated drink brand Ice Blast, offering kids the chance to attend a festival of hip hop, skateboarding and action in Sheffield later this year. A game card with every purchase features entry to a prize draw for tickets.
keeping active
Pampers is investing £6m in marketing behind the upgrade to its Active Fit nappy range.
Activity will include a TV and radio campaign, as well as a direct mail push, print ads and posters.
An on pack tie-up with physical play concept Tumble Tots also features.
new flavours
Walkers is adding two new flavours to its Sensations snack range Slow Roasted Lamb & Mint and Tangy Tomato & Red Pepper Salsa backing the new arrivals with a £1.3m TV campaign in June and July.
A spokesman said: "Our consumer research has indicated there is even further opportunity to develop the brand with flavour extensions and new products."
muslim thirst
Anti-Western' drinks brand Qibla Cola, which aims to provide Muslims and "all people of conscience" with an alternative to US brands, was officially launched in the UK this week. Its initial range includes Qibla Cola in 330ml cans; Qibla-5, a lemon and lime carbonate; Qibla Fantasy, a carbonate available in orange and mango flavours; and Qibla Spring Water.
{{MARKETING }}
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