What interests do you have outside the office?
Working for Tetley in France was a great opportunity to knock my culinary skills into shape. I love the French appreciation of food and am happiest messing about in the kitchen. I also love cycling.

What have been the highlights of your career so far?
I have worked at Tetley for 17 years including roles in Canada and France. In Canada, I helped to build the Tetley brand to market leadership across a wide range of categories from iced teas to herbal variants. In France, I encouraged people to add tea to their repertoire, increasing Tetley's market share from 3% to 12% in four years.

What have you found most challenging about your new role?
It is not limited to the UK, so balancing day-to-day detail in specific markets with the development of longer term group marketing plans across various geographies is challenging.

Was axing the Tetley Tea Folk a mistake? How do you intend to reverse the recent drop in sales?
There has not been a drop in sales. Since the new campaign launched, sales have increased in volume by 7.2%, which means Tetley continues to be brand leader. The new campaign was all about showing how tea can help you live life to the full and communicates its health benefits. New research shows our customers are already picking up on the health messages, and see Tetley as the most modern tea brand.
Looking to the future, we have plenty of plans which will benefit the tea category as a whole and our position in the market.

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