Waitrose has promoted Nick White to head of Waitrose Direct - its online wine, flowers and gifting business.

White has taken up the new role having joined Waitrose as head of online commercial in 2010. He will oversee a revamp of the Waitrose Direct wine offer. “We have asked a number of agencies to look at Waitrose Wine Direct to make sure we’re offering as compelling an offer as possible,” said a spokeswoman.

Waitrose Direct sells over 1,300 wines and spirits. It also sells hampers, flowers and plants. Last month, Waitrose created an online gardening shop called Waitrose Garden in partnership with online garden retailer Crocus.

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