Wines from Alsace will be price promoted throughout August in the Nicolas off licence chain.
French promotion body Sopexa has also set up weekend tastings in Nicolas outlets of a Gewurztraminer, a Riesling and a Pinot Gris.
Nicolas has 20 outlets in London and the south-east and a Sopexa spokeswoman said: "It is well placed to promote the wines because of its profile as the French wine specialist, and its loyal customer base within affluent London communities."
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