Halewood International is aiming to put some new year sparkle into Lambrini perry with an on-pack promotion across three million bottles.
Aimed at recruiting more female fans, the campaign, which breaks next month, will offer perry drinkers of the fairer sex the chance to win the “ultimate” girls night out.
One hundred nights are up for grabs, each featuring luxury accommodation, a professional makeover, chauffeur-driven limo and spending money.
Halewood plans to support the promotion with consumer press and poster ads, while point of sale kits are available to retailers. Marketing manager Fran Draper said: “We are increasingly looking at value-added initiatives.”
Aimed at recruiting more female fans, the campaign, which breaks next month, will offer perry drinkers of the fairer sex the chance to win the “ultimate” girls night out.
One hundred nights are up for grabs, each featuring luxury accommodation, a professional makeover, chauffeur-driven limo and spending money.
Halewood plans to support the promotion with consumer press and poster ads, while point of sale kits are available to retailers. Marketing manager Fran Draper said: “We are increasingly looking at value-added initiatives.”
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