Nisa is offering a range of new deals on fresh summer lines in order to make it easier for customers to make healthy choices.
Items in the Co-op range such as baby leaf salad, vine-ripened tomatoes, sweet peppers and chicken thighs are all currently on offer, as consumers battle the cost of living crisis.
“As we inch closer to the warmer months, shoppers’ minds will be shifting from larger, heartier evening meals to fresher and healthier family options, whilst retaining a keen eye for value,” said Nisa offline marketing lead Chris Walker.
“Deals on fresh produce help to combat the misconception that nutritious options and convenience come at an additional cost, and meal solutions like the chicken salad reflect the approaching summer season, providing a quick and easy option for the busy, cash-strapped consumer looking to make a change to their eating habits.”
Nisa has also recently partnered with the NHS Better Health campaign, providing retailers with point of sale materials to help their customers easily spot nutritional options on the shelves.
The group also supports customers in making healthy choices with the Better Health Food Scanner app, which is free to download.
Walker added: “Consumers continue to be up against a flood of unhealthy food options, and we want to help to ensure our partners can provide their community access to affordable options to help promote a healthier lifestyle.”
The deals are available in store now and will run until 31 May.
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