Nisa has revamped its budget sausage range ahead of the summer barbecue season.
The buying group’s own-label Heritage range of gourmet sausage now boasts six varieties, up from the three previously available.
The three new lines are pork & apple, pork & onion, and pork chipolatas.
It has also changed the recipe of its pork and Cumberland sausages and replaced its pork & herb line with Lincolnshire sausages.
The new range will retail at £3 a pack or two for £5.
“I am so delighted with the extended Gourmet sausage range,” said Nisa Heritage brand manager Tracey Redfearn.
“These really are exceptional-quality sausages and at this fantastic price they are within everybody’s price bracket, meaning nobody will miss out on such a tasty treat.”
Nisa trading controller for meat and poultry Andy Cowin said: “We work hard to secure the highest-quality meat products whilst also ensuring retailers are getting a good deal. The multibuy deal drives sales value and also delivers great cash margins for retailers.”
No comments yet