Nisa has launched a member survey as part of new CEO Nick Read’s plans to make the retail buying group “fair, open and transparent for every one of its members”.

Read, who joined from Thomas Cook eight weeks ago, is also preparing a three-year business plan for the chain.

The survey was launched at Nisa’s annual exhibition, held this week at Stoneleigh, Warwickshire.

The chain said the survey would form the backbone of its future strategy and help determine how it could add value for members. Members will be able to participate until 15 May. The findings will then be analysed and presented at Nisa’s annual summit in July.

“The member survey will be a key input into our strategy development,” Read said. “Nisa is committed to putting the members at the heart of this strategy and we are keen to know where as a business we are getting it right and where we can improve.”

Nisa also revealed at Stoneleigh that its 1,000-strong own-label range Heritage, relaunched last year, was seeing a 40% uplift in sales. It had also delivered £28m in sales to members so far.

Meanwhile, Nisa also announced the rollout of personalised leaflets following a successful trial. The move means all members will be able to customise the symbol’s promotional leaflets with ads, store-specific promotions, charity donations, photos and personal messages. Online training guides are available to help retailers personalise their leaflets.

Topics