Nestlé has been foiled in its bid to trademark the Have a Break' part of its Kit Kat catchphrase. The High Court this week backed Mars' opposition to the move, ruling that the phrase was only used minimally on its own in conjunction with the brand.
Nestlé is worried competitors might use the words as the name for a rival chocolate bar or ad campaign. Nestlé already holds the trademark for the full advertising slogan Have a Break... Have a Kit Kat'.

golden time
Bernard Mattews is running a seasonal press campaign for its Golden Norfolk Turkey in national newspapers from December 18.

black lentils
Merchant Gourmet is introducing Black Beluga Lentils into its range of offerings. The lentils are much smaller than others and are grown in the cool dry climate of America's northern plains.

express fitness
Cirio Del Monte is launching an on-pack promotion for its Fruit Express brand in January, offering consumers the chance to claim a free weekend workout for two at a Fitness First club with three purchases of 185g packs. The campaign will run until the end of March.

souped up for 2003
New Covent Garden Food Co will start 2003 with two new Soups of the Month for the new year and St Valentine's Day ­ Pak Choi, Chilli & Ginger, and Love & Hearts, a mix of pancetta, artichoke hearts and white wine.

comedy link
Patak's Authentic Indian Snacks have become an official snacks partner to next Saturday's 2002 British Comedy Awards.

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