Kraft Foods has ditched actress Cherie Lunghi, Kenco coffee brand ambassador for nine years, for a new £15m campaign which debuts on January 7. "We want the ads to show that the Kenco range has different varieties for different people," said Kraft Foods trading controller Doug McGowan. The series, which has the strapline Be real', includes ads focusing on Really Rich, Really Smooth and Rappor. {{P&P }}

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