Highgrove Foods hopes to entice more kids into organics by putting Noddy on its new range of organic yogurts. The organic four-pack ­ launched on May 28 ­ has four flavours: strawberry, raspberry, apricot and banana (rsp: £1.29). Highgrove claims this is the first time a licensed character has been used on an organic yogurt. Highgrove already produces a range of Noddy yogurts and fromage frais. {{MARKETING - P&P }}

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