Wiltshire-based dairy company Highgrove is bringing out a new bottled milk for children, which it claims is the first to be branded with a TV character.
Noddy Milk comes in a one-pint bottle sporting a shrink-wrapped label in primary colours that show Noddy and his home in Toy Town.It is designed to create an impact in a traditionally low-key fixture. Listings have already been confirmed in Sainsbury, Somerfield and Asda stores.
Highgrove said the new pack would encourage children to drink milk, because its research showed Noddy appealed equally to both pre-school boys and girls.
The newcomer will join the company’s Noddy yogurt four-pack.
Noddy Milk comes in a one-pint bottle sporting a shrink-wrapped label in primary colours that show Noddy and his home in Toy Town.It is designed to create an impact in a traditionally low-key fixture. Listings have already been confirmed in Sainsbury, Somerfield and Asda stores.
Highgrove said the new pack would encourage children to drink milk, because its research showed Noddy appealed equally to both pre-school boys and girls.
The newcomer will join the company’s Noddy yogurt four-pack.
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